Commercial positioning is critical, is a service in this area, is the surrounding radiation, or services in the city. If the service is in this area, then opened the door Qijian Shi, Chaimi Youyanjiangcu have a tea, no problem. If the service in the city, then the differences in management is very important, must have a special attraction.

It has been learned: the fixed annual consumption remained virtually the population in a certain level, of course, a certain percentage of the increase. Even on the market this year, an increase of 1 million commercial area, this ratio would not be too much volatility. In fact to be successful, it is also necessary with the existing business to Qiangfan Wan, then certainly not able to feed all, eventually become part of only a few of the winners. So the developers to do projects, in addition to positioning, but also many other things.

Second Thoughts on: the need to manage the sale of the property? »

Now, the developer is widespread psychological properties as soon as possible hand, as for shots, not to the management of commercial property, some developers have thought at all, while others are Youxinwuli, because in all Dishang After the sale, ownership and management rights are fully vested owners, developers have no right to interfere.

Because of this, developers of the project's overall lack of control, individual self-regulation of big business risks, there are many failures. Format commercial developers do not plan, which stationed in the Form of people living and spending habits, spending power, docking bad taste, we all have suffered loss. Developer brand loss, decline in the quality of the flats, the rent decrease, the owners and investors can not be the future stability of the high rental income, investment impairment.

As a result of commercial real estate related to Form Two, three process, related to the interests of the Quartet is important, led by the whole body of moving out, so brand in the sale of commercial real estate developers, commercial property also must be done Planning. Business and real estate development are two different industries, the case is unsuccessful, mainly because of information asymmetry. Developers should not blindly building development, should first investment, so that people understand the business in the development of pre-joined in, where Gairuhezou lines, the design of what kind of structure, and so on, this project relatively easy to be successful.

Involved in the process of the three, is the developer of a process of development projects is 100 million units to calculate, is the development activity. The second process is investors bought the project after the split, millions of units is calculated, is the investment behavior. The third process is the tenant leasing shops, are hundreds of thousands of units, is a business practices. In the course of the three, the people, things and duties, rights, benefits a lot, there should be a strong organizer, coordinator.

Related to the Quartet interests, developers, investors, operators, including neighboring property owners have the interests of the living. Therefore, developers should actively assume the role of commercial properties for unified management. On the ownership and management rights, experts with the developer to a move: to sell and buyers before signing a supplementary agreement to limit their scope of the required Form or operating within the lease.

Thinking of three: the secondary market to be established

At present, residents of two residential, three-tier market has been established and gradually formed. However, shops in the secondary market also did not appear. In the end shops in the secondary market has room for development » Relevant experts believe that: "shops in the secondary market is very big space for development, mainly for the following reasons:

I, in general, lots of shops in the same price should be the same price of residential lots 5-7 times, and in only 2 times the price of stirring up a huge space, this space is not achieved in a market , Is bound to achieve in the secondary market. This is like the stock will not be issued in the skyrocketing number of areas, but in the secondary market speculation of people. Therefore, the decision of the speculation of space for shops to have developed secondary market.

Second, the first investment shops, the problem is particularly at risk, whether the results are good or bad, will be extended to the secondary market. If good, just like the old residential replacement like the charge, investors would like to change a bigger, better, if not, investors eager to be on hand.

3, is investment in real estate investment is only one direction, real estate has the advantage of high-yield, while low risk, but with the variety of financial investment growing, investors are likely to change direction, will be the The original investment varieties out to. "

It seems that, if the market is a "barometer", then the secondary market is the "thermometer", more direct, more accurately reflect the value of commercial real estate.

Shanghai financial sector seems to be more sensitive, smell the fragrance business at the same time, early shots, was introduced last year by second-hand shops loans. CCB Shanghai Branch launched the personal transactions of commercial space to relax the lending operations of commercial individual housing loan borrowers maximum age limit for loans and borrowing period, provides a maximum of 30, aged no more than 70 years.

Thinking of four: three

Three-tier market shops, charter market, is remote from the extension of investment by home buyers. For example, a mainlander, foreign investment shops, can not have too much time to care of trivial matters, while investors also requested a stable return on investment, which requires intermediaries or intermediary companies to help investors in the three - Market rent.

In fact, the charter market in the South have developed a very mature, some experts have estimated that the charter market has two main areas of extension, a high-end residential market, and the other shops.

Thinking 5: lots of commercial real estate stress? »

It is well known that the siting of residential real estate lots First, Second, lots, or three lots. It also emphasizes commercial real estate lots? » Should be answered in the affirmative, there are examples of evidence.

Wal-Mart to stationed in the Shijingshan example, is a failure of the commercial real estate case. Wal-Mart was the site of the time, to borrow the U.S. view that the wealthy people living in rural areas, the weekend will drive to the supermarket bulk purchase. When completed, to a large number of Wal-Mart is not the original anticipated in the crowd, because the Shijingshan living near the relatively low level of the crowd, only they will close the purchase, the rich no one to buy daily necessities, the drive went to the 5 Miles away. And lower-level Wal-Mart crowd of 200 yuan as a membership is unacceptable, a first heard that buy and pay 200 yuan Card, immediately leave the people. This shows that the commercial real estate location in the West can not apply the concept of the lot or very important.

Thinking 6: Form of commercial shops in the value of

It is learnt that the "premises of the city," Hong Kong's reputation as the most profitable, the highest price shops, only a few square metres of shops, the shop was used to sell the fish balls. Seen in this light, to measure the value of shops is not dependent on Form large and expensive, but the rent and to maximize the number of people. Now many developers in the business planning and in the Form blindly seek large, and expensive.

What kind of Form is suitable for Progressive Dishang, what kind of Form fit into the mall is, a shopping arcade in what place, what place the second floor, this is a commercial law. Think about several well-known shopping malls, have displayed their amazing identical, the first layer of cosmetics, jewellery, two-story Women and men's three-tier, five food, the most critical is why identical » Is not the courage to break this pattern? » Is not, has just opened at the Pacific have been tried, but ultimately changed back. Community Dishang another example, is only suitable for frequent consumption, small, the homogenization of commercial Format, because no one will be to buy a pack of cigarettes went to five kilometers, in Loudi Xia bought and bought five kilometers outside the Is one of the same things the other hand, no one will be in their own homes in Loudi Xia color television sets and refrigerators to buy luxury fashion. Clearly, the business must follow the law, avoiding a waste of resources.

In addition, commercial Format changes are very interesting. As in the past to buy a car only two places, one being the Asian Games Village Automobile Exchange, another car market in the north. Now there are a lot of store brands, the market has started to breakdown, is no longer Daer Quan impressions, but at a certain class of consumer groups for services.

Thinking 7: realization of the value of commercial real estate and docking »

Study the laws of commercial Form, Form changes, research and commercial real estate, the combination is placed in front of developers, brokerage firms before the most intractable problems.

It is expected that the brokerage company's ambitious future development prospects, Jidong is a commercial operation and to understand the operation of the professional real estate companies, from real estate and business between the pre-commercial developers, including consultancy, marketing planning, The sale of rental perfect the process of service delivery, developers should be told how much the construction business, how business is with the Format, or even create and publish shops index to help developers achieve business and the most valuable real estate docking, the full realization of commercial real estate The one, two, three market linkage.