On July 12, 2010, permanent large estate president Xia Haijun announced at the Hong Kong achievement release conference, because first half year permanent greatly in each place project contract sale response ideal, the permanent big decision whole year will synthesize the month sale goal upward to 40,000,000,000 Yuan, 2009 contract total sales will grow above 30%, but the beginning of the year sales goal will be in 2009 grows 20%.
The chess proverb said that,“The attack is the best defense,” without doubt again adds the footnote for the permanent greatly counter city upward sale goal.In fact, as early as in two months, when the real estate regulation policy start, permanent greatly took advantage of the market waits and sees the opportunity initiates the first run attack, the lead announced serves under somebody's banner the estate unification to adopt 8.5 to fold the marketing promotion, the product covers Gao Duan, the end and Gao Duan, the traveling real estate and so on many series, reduces prices the scope big as well as the cover scope makes one look askance broadly.

It is noteworthy that, end of last year goes on the market permanently big as early as starts in early this year to provide for a rainy day.Permanent big on January 22 announced completes 750,000,000 US dollar 5 year time first bills in the Hong Kong market, also separately sets to the Hong Kong Real estate Company Chinese people industry [13.98 -0.99%] entire capital subsidiary company Harbour Trade Limited and the Chinese people sets at industry President Liu Luan on April 14 male, distributes 350,000,000 US dollars and 250,000,000 US dollar extra first bills.So looked like that, the permanent dexterity held up the reduction promotion flag was already not for the understanding fund urgent matter, but was launches a counter attack.

“Because permanent judges the national real estate situation greatly in advance the trend, therefore first adjusted the nation in May 6 to sell the selling price, because of the price adjustment, caused permanent greatly continues the tendency in May and in June which presented the sales volume to grow, this was cannot separate with company's strategic decision.” Permanent large estate president Xia Haijun at the Hong Kong achievement release conference expressed in July 12.Indeed, sells under the murky situation at the real estate market, permanent maintains the sales month by month growth situation greatly as before.Sells the bulletin according to permanent great in June, in June realizes the contract sales volume 48.1 Yuan, the link compares May 4,050,000,000 Yuan, grows 18.5%; The contract sale area 806,000 square meters, the link compares May 64.1 square meters, grows 25.9%.

In 2010 the first half year, the permanent big accumulation realization contract sales volume 20,980,000,000 Yuan, compare in 2009 the same time 10,240,000,000 Yuan, grows 104.9%; The accumulation contract sale area 3,339,000 square meters, compare in 2009 the same time 2,159,000 square meters, grows 54.7%, the sales area aspires to seize the nation.Up to June 30, the contract sales volume has achieved the original whole year goal 58%, success realization “time more than half, end of mission more than half”.

In fact, contrasts the sales goal which shop facing the street business at the beginning of this year announces, not difficult to discover, the first half year completes the whole year to sell a goal half room business to be very few.It is reported, the blue cassiabarktree garden [2.31 0.00%] completes 46%, Wan Kea [7.64 3.24%] completes 44%, guarantees the advantage real estate [11.58 2.39%], the rich strength real estate [11.00 -1.26%] [8.49 0.00%] only completes 42% with the Long Lake real estate, sea development [8.68 -0.34%], open sea real estate [5.63 -0.35%] and world trade and so on actually insufficient 40%.Obvious is, achieves 58% sales goal permanently to like a crane among chickens greatly, becomes only completes the sales duty nearly 60% main item enterprise.

Therefore, permanent big makes use of a favorable situation the pursuit.“At the beginning of this year the company to Stock Exchange's announcement, the whole year sales goal was surrenders to the state 20% in last year total sales foundation, at that time drew up the goal was 36,000,000,000 Yuan.From at present, pushes to the market comprehensively along with the company high performance-to-price ratio product, the company has the confidence this year to grow 20% target harmonization to grow 30%, also amounts to 40,000,000,000 Yuan.” Xia Haijun said.

origin: permanent large estate