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Unscrambles the permanent big estate promotion strategy


The good prestige is a magic weapon which the permanent big wind unboiled water gets up.Board of directors President Xu Jiayin is pays great attention to the enterprise the image.

Yesterday, the permanent large estate [2.39 -4.78%] the internal public figure accepted reporter when the interview has carried on the explanation to the national estate promotion strategy.At the beginning of this month, the permanent large estate announced the national 25 city estates unify 85 booklet sales, since has become the real estate new deal first to take the action a developer.“Permanent big this time puts crease in it is moves really, welcome society surveillance from all walks of life.”

The national estate 85 folds the preferential benefit while to cause market attention, also because the recently market rumor has filled the theatrical twists and turns.On May 5 permanent announced greatly to the market the national estate unification carries out 85 booklets.But also has the media in May 10 to report stated that, permanent big 85 will fold the preferential measure to terminate in this month 16th.

the yesterday permanent large estate restated, the permanent big national estate in has not unified in front of 85 booklets, the different estate different time implemented 95 to 90 to fold different, the nation unified 85 booklets, was equal lets actually in all estate again booklet 5%-10%; Moreover “permanent big this time puts crease in it is moves really, welcome society surveillance from all walks of life.” Is determined according to the market conditions that, in principle two weeks adjust one time.

before this, the market has the rumor to state that, the permanent large estate to has not served under somebody's banner estate all buildings to carry out 85 booklets, but was only then few estates carries on put crease in it.Permanent great yesterday regarding this has also made the response.The permanent big name, the related media some estate floor, faces not good surplus Fang Yuan (proportion not ultra 2%) to carry on the price which the clear tail processes, unifies 85 booklets after the nation the price confusions, obtains “Ming Jiangan rises” view.

permanent big Xu Jiayin accepts reporter when the interview stressed that, the permanent big sales strategy is contains the long-term strategic intention the action, puts crease in it can certainly move really, the permanent big national 25 city estates 85 folds the sale certainly to be able to carry out.

this public figure indicated to reporter that, takes the lead to put crease in it the sale to the estate, contained Xu Jiayin to lead to strive for the market initiative strategy intention greatly permanently.The permanent high hope can through put crease in it the realization fast sale and the fund re-steams, maintains the abundant cash, and taking the opportunity expands the market share.Accepts the real estate research field public figure who reporter interviews to analyze, in the real estate ebb tide time, maintains the abundant cash to flow both relates the real estate company the lifeline, and can strive for initiative for the expansion.

the intention expands the market share the permanent large estate to need to maintain the cash to be abundant.The data display, up to at the end of April permanent large estate cash remaining sum is approximately 21,000,000,000 Hong Kong dollars.But the rejection debt influence, took the domestic land reserve is biggest, is constructing the area greatest real estate company, permanent greatly obvious need more cashes.

so looked like that, through puts crease in it the acceleration sale to be as if logical.Some markets analyze believed, this to profit space constitution extrusion, but more professionals think cannot.A real estate studies the public figure to analyze to reporter, process last year a year ultra anticipated resilience, this year house price already far ultra last year, even if the developer the great dynamics preferential benefit, after the adjustment house price possibly still were higher than now last year.He thought will take the lead to put crease in it the fixed cash will be the developer unwise strategy.

to permanent big, carries on 85 to fold the sale also by no means for the first time.In 2008 financial crisis, the permanent large estate goes to the port to suspend, the cash flows anxiously, permanent greatly in September to 18 meanings, the nearly 20,000 anteroom sources by the ultra low price entire line promotion which 85 folds. Xu Jiayin is precisely relies on this strategy to activate the market, the realization surpasses 5,000,000,000 Yuan sales funds, passed the financial crisis impact.

permanent big takes the powerful measure, one time avoid the danger in, was precisely has experienced these twists and turns permanently big, the prospect favored for the society.


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